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Shortly after, renowned bodybuilder Mike ‘Titan’ O’Hearn also lent his support to the project, boosting its popularity further. Ernest Khalimov, known as Berlin 1969 on Instagram, rose to fame as the face of the gigachad meme. His muscular physique and sharply defined features have made him the embodiment of the internet’s “chad,” a term describing an alpha male figure. The Gigachad meme, with its widespread influence, eventually inspired the creation of a Solana-based token, which has received endorsements not only from Khalimov but also from UFC fighter Paulo Costa and bodybuilder Mike O’Hearn. The GIGA team credits this success to their sports brand, Giga Fitness, which they promote alongside the cryptocurrency.

On Tuesday, O’Hearn shared a meme referencing Gigachad, and Khalimov followed up with an Instagram post featuring himself tossing a Giga Fitness T-shirt, garnering over 91,000 likes within just 20 hours. He further promoted Giga Fitness on his Instagram, continuing to amplify the coin’s reach. Following these endorsements, GIGA’s market capitalization skyrocketed to $213 million before stabilizing at the current $224 million, according to CoinMarketCap data. Currently, GIGA is trading at $0.0243, marking a 48% increase over the past week. The recent surge in GIGA’s market value can be attributed to the strategic use of social media platforms and endorsements from notable personalities in the fitness and sports community. As GIGA continues to align itself with influencers, its visibility and appeal grow, positioning it as a formidable player in the meme cryptocurrency market. This approach not only strengthens the coin’s brand but also drives investor interest, creating a positive feedback loop that could sustain its momentum in the volatile crypto market. $SOL