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Throughout the 2024/25 season, Sunderland AFC club will promote the Valhalla meta universe developed by Floki Inu in broadcasts, matches, conferences and other events.

According to the new partners, the deal between the cryptocurrency project and Sunderland AFC will bring significant benefits to both parties. For example, the Floki Inu team expects the Valhalla meta universe ads to be seen by over 21 million people , as the ads will run on major UK TV channels. In addition, banners featuring the Valhalla meta universe logo will appear during all of the soccer club's home matches, as well as on Sunderland AFC's official website and social media channels. By promoting our Valhalla meta universe to millions of soccer fans, we will accelerate the adoption of the Floki ecosystem and take it to new heights," said Floki Inu representatives. Valhalla is an NFT meta universe game created by the developers of Floki Inu and inspired by Germanic-Scandinavian mythology. The game token of the meta universe is the Floki memcoin. This isn't Floki Inu's first attempt to strengthen its position through partnerships with soccer clubs. In 2021, the crypto project sponsored teams from Spain, Italy, and India. At that time, Floki grew by more than 400%. $SOL $ETH $FLOKI