American decentralized microblogging social platform Bluesky has seen a surge in adoption and user growth in Brazil following the country’s ban on Elon Musk’s social media platform X.

In a post on X on Sept. 1, Bluesky Social, also known as Bsky — which looks and feels very similar to Musk’s rival platform — reported that it had accrued a million new users over the past three days. 

On Aug. 30, a Brazilian Supreme Court justice ordered the suspension of X in the country after Elon Musk refused to name a legal representative for the firm.

Bluesky adds 1 million new users in 3 days amid X ban in Brazil image 0

Source: Bluesky on X

Just a day after the expulsion of X, a Bluesky developer reported a surge in daily traffic on the app as new users rushed to register. 

“For anyone interested in how it's going with the Brazil migration to Bluesky, we're consistently at 15x our normal daily peak traffic.”

Bluesky is a decentralized social media platform and public benefit corporation owned by Jay Graber, which is based in the United States. 

It was announced in 2019 by Jack Dorsey , opened to the public in February 2024, and reported a user base of more than 7.6 million in September.

Meanwhile, Elon Musk’s X has been engaged in an escalating legal fight with Brazil’s Supreme Court Justice Alexandre de Moraes.

Related: ‘Absolutely nuts’ — Crypto community reacts to X suspension in Brazil

The social media company refused to block certain accounts as part of a broader crackdown on what Moraes claimed was election disinformation.

On Sept. 2, a panel of five Supreme Court justices upheld Moraes’ Aug. 30 ruling suspending the platform in the South American nation.

The crypto community reacted strongly to the censorship of X in Brazil with some suggesting that other countries may follow suit. 

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