Worldcoin rebrands as 'World' and unveils upgraded Orb

Worldcoin (CRYPTO:WLD), co-founded by OpenAI’s Sam Altman, has officially rebranded to “World” and introduced a new version of its iris-scanning Orb, according to CEO Alex Blania during a keynote presentation. 

Blania stated, “Starting today, what has been called Worldcoin will be just called World.” 

The redesigned Orb now includes 30% fewer parts and boasts three times the production capacity, powered by NVIDIA’s Jetson technology, enabling faster AI operations and enhanced privacy features. 

The Orb was initially designed to offer proof of personhood, distinguishing real individuals from bots on the internet. 

The previous version faced both interest and controversy, particularly from privacy advocates. 

World aims to address these concerns by making the core components open-source and introducing removable SD cards for public auditing of the operating code. 

The rebranding also coincides with updates to the World ID and World App. 

Blania explained that “World ID will be the anonymous human layer for the internet,” and these updates include using multi-party computation for better security and allowing the integration of government-issued IDs like passports. 

Additionally, World is rolling out "Deep Face," a feature designed to combat identity impersonation by verifying real-time images against stored data during identity checks. 

The World App is receiving new features, including mini-apps and enhanced support for over 50 currencies and older phones. 

Tools for Humanity’s Head of Product, Tiago Sada, emphasized accessibility, stating, “You need to have an app that works for everyone.” 

According to Altman, these developments reflect the company’s focus on improving user security, privacy, and accessibility across digital platforms.

At the time of writing, the Worldcoin (WLD) price was $2.13.