Three-Quarters of Asian Millionaires Invest in Crypto

Around 76% of family offices and high-net-worth individuals (HNWI) in Asia own crypto-assets. The main areas of interest for private investors in the region are DeFi, AI, and DePIN. 

According to a report by Aspen Digital, in 2024, 76% of Asian millionaires invested in digital assets, with a further 18% planning to do so in the near future. Analysts note that interest in cryptocurrencies in the region grew by around 20% since 2022.

The survey found that most respondents who own digital assets invested at least 5% of their total investment portfolio in them this year, with some investing more than 10%.

Key areas of interest for Asian investors include:

• distributed finance (67%);
• decentralized physical infrastructure network (DePIN) and artificial intelligence (61%);
• blockchain infrastructure (50%);
• tokenized RWAs (47%).

The report also found that Asian investors’ growing interest in cryptocurrencies is fuelled by the launch of spot Bitcoin ETFs. In fact, 53% of respondents accessed digital assets through BTC ETFs . Some 31% of respondents said they expected Bitcoin to be priced at $100,000 or more by the end of 2024.

Millionaires from Hong Kong and Singapore, for whom Visa issued a special crypto card, showed the most interest in investing in digital assets. Institutional investors around the world also believe in the prospects of crypto investments, as demonstrated by the survey of Goldman Sachs’ corporate clients.