Gemini teams up with sci-fi artist for new crypto campaign

On November 4, Gemini, the cryptocurrency exchange, launched its new campaign, “Go Where Dollars Won’t,” designed to highlight the borderless possibilities of crypto.

For this initiative, Gemini collaborated with Matt Griffin, a celebrated Irish artist known for his work on "Dune" and the "Star Wars" franchise, bringing his sci-fi-inspired vision to the forefront.

Griffin’s renowned work in sci-fi aligns with the campaign’s message, which imagines cryptocurrency as a financial frontier that goes beyond the constraints of traditional money.

"We believe in a bold future, exciting future. After all, today was once crazy idea,'' Today, we launched a global campaign Go Where Dollars Won’t," Gemini posted on X.

The campaign theme challenges traditional currency boundaries, focusing on the potential for exploration, innovation, and the expansive reach of crypto.

“Go Where Dollars Won’t” conveys a future where digital currency empowers experiences previously out of reach within conventional financial systems.

Gemini’s campaign rollout includes 2,794 ad placements in major cities such as New York, Los Angeles, Miami, Dallas, and London, setting the stage for global impact.

Through this campaign, Gemini envisions cryptocurrency as more than a financial instrument; it’s presented as a tool that broadens financial inclusion and enables new possibilities.

The campaign aligns with the broader narrative of digital assets as alternatives to fiat, sparking curiosity about crypto's potential role in a more inclusive financial future.

While the campaign doesn’t suggest crypto will fully replace traditional currency, it showcases the growing interest in digital assets as an adaptable, future-focused financial solution.

With Griffin’s artistic contributions, Gemini hopes to resonate with audiences who see crypto not just as an investment but as part of a transformative journey beyond conventional finance.