Kanye West’s Crypto Strategy Unfolds With CZ Retweets And YZY Launch Announcement

• Ye announced the YZY token launch for next week, dismissing fake tokens and briefly engaging with Binance CEO Changpeng Zhao on X.
• YZY’s distribution allocates 70% to Ye, 20% to investors, and 10% to liquidity, reflecting insider-heavy token models.
• The launch comes as celebrity-backed tokens like $BABY and $LIBRA face market crashes and increased investor skepticism.

Kanye West is making headlines with intentions to debut his meme coin, YZY, after a row of cryptic posts on X . This action marks a shift from his earlier objection of cryptocurrency happenings, drawing attention amid a rough period for celebrity-backed tokens.

Ye’s Activity Sparks Crypto Speculation

On February 22, Ye announced on X that his token would launch next week, stating, “I’m launching next week, all current ones are fake.” This comment dismissed existing tokens falsely claiming association with his brand. His tweets earlier in February revealed his contemplation of meme coins, where he questioned the nature of profits in the crypto space and disclosed rejecting a $2 million offer to promote a scam token.

Adding to the conspiracy, Ye’s interactions with prominent crypto figures gained attention. According to Wu Blockchain’s post on X, he shortly followed Binance CEO Changpeng Zhao on X, retweeting several of his posts before unfollowing him. Shortly after, Ye tracked Polychain Capital founder Olaf Carlson-Wee, signaling a change in alliances. 

Plans Behind The YZY and Celebrity Tokens Challenges

YZY will serve as the authorized currency for Ye’s website, allowing fans to purchase Yeezy products. The token’s allocation plan is heavily centralized: Ye will keep 70% of the supply, with 20% committed for investors and 10% assigned for liquidity. This model resembles other high-profile celebrity tokens, such as Donald Trump’s TRUMP coin, which faced criticism for insider-heavy allocations.

Despite Ye’s earlier comments dismissing the idea of launching a coin, his recent actions indicate a change in direction. Initially, he expressed disapproval, noting that coins often exploit fan hype. His reversal came within two weeks, raising questions about the timing and motivation behind the decision.
Ye’s venture comes during a challenging time for celebrity-backed cryptocurrencies. In January, DaBaby’s BABY token reached a $27 million trading volume before plummeting by 33% within minutes. Argentina’s President Javier Milei’s endorsed LIBRA coin recently collapsed amid a pump-and-dump scandal, sparking political backlash. Even Trump’s TRUMP coin, despite remaining active, has faced scrutiny over its utility and allocation structure.